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Smartphone shipments beat forecasts
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The Global Smartphone Market Grew 13 2% in the Second Quarter Despite Supply Concerns and Vendor Shakeups, According to IDC
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Sergio Buniac, CEO de Motorola: hay que democratizar la tecnología
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Smartphone player realme to focus on premium segment
March 02, 2021
‘Premium 5G devices and IoT offerings will continue to be focus in 2021’
As improved consumer sentiments lead to a rise in mobile phone sales, smartphone-maker ‘realme’ looks at a larger play in two niche segments the sub-₹10,000 range that has seen rising traction due to online classes and in premium categories of ₹15,000 and above which have seen rising demand amongst professionals.
According to Madhav Sheth, Vice-President, realme and CEO of realme India & Europe, the company has seen its average selling price increase to ₹11,000-12,000, against an industry average of ₹8,000-10,000.
The focus on premium segment – with specifications suiting select customer bases, like say large screen, long battery and high resolution camera devices targeting professionals and gamers – have done well.