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COVID-19 curbs force grocery stores to use new platforms

Updated: April 29, 2021 00:51 IST They take care of supply chain and marketing, reduce working capital requirements and increase product range Share Article AAA They take care of supply chain and marketing, reduce working capital requirements and increase product range The COVID-19 related restrictions, operative across Rajasthan till May 3, have forced the grocery stores to adopt new models for supplying essential items to the consumers, while the State government has launched a crackdown on hoarding, black-marketing and overpricing of food products. In addition to the night curfew in force, the markets are closed during the curbs. Facing the challenge of maintaining the supply chain, most of the grocery stores in Jaipur and elsewhere have got themselves registered with the platforms which render standardised services in the relaxation period of five hours everyday. The kirana, milk, vegetable and fruit shops are allowed to remain open from 6 a.m. to 11 a.m.

[Startup Bharat] Jaipur-based Kirana King aims to give local kiranas the tech and reach of organised retail

“Kirana King works as a grocery retail store aggregator for kiranas. We focus on empowering and enhancing the retailer’s quotient by ensuring seamless supply chain efficiencies at shelf management level. We also help them connect the dots of the entire consumer journey for creating outreach to their end consumers with a mix of tech and RaaS-based interventions,” Anup explains.  The workings  Kirana King works with leading FMCG brands, regional, and local brands to help retailers build product selection based on the availability on their shelves, create consumer connect, and build brand marketing efforts.  Anup says Kirana King connects brands, retailers, and consumers in the grocery industry space as an aggregation platform covering a 360-degree loop. The platform covers major touchpoints of the entire experience, including the retailer and the end consumer.

Kirana retailers better prepared for COVID-19 second wave

Kirana retailers better prepared for COVID-19 second wave
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Kirana retailers better prepared for COVID-19 second wave

Kirana retailers better prepared for COVID-19 second wave
origin-businesstoday.intoday.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from origin-businesstoday.intoday.in Daily Mail and Mail on Sunday newspapers.

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