This year, it will be little more than a football game.
There will be no Allstate Sugar Bowl New Year s Eve parade traveling through the French Quarter up Decatur Street; no all-day Fan Fest co-locating at the Jax Brewery for this year s countdown on âDick Clarkâs New Yearâs Rockinâ Eve with Ryan Seacrestâ; none of the many hospitality events that Sugar Bowl organizers typically organize for schools and conferences to coincide with the big game. Success for us this year, and hopefully this year only, is just going to be playing the game, said Allstate Sugar Bowl CEO Jeff Hundley. If we get that accomplished we will have done a lot.