With nominations for this year's Future 50 currently open, we profile last year's inductees. Leveraging every aspect of the marketing mix, Erin Abernathy has been convincing consumers to rethink furniture ownership, adding yet another feather to her cap along the way.
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A seat at the table: furniture company Feather’s brand boss on how she made it in marketing Leveraging every aspect of the marketing mix, Erin Abernathy has been convincing consumers to rethink furniture ownership, adding yet another feather to her cap along the way.
Test driving a Maserati isn’t a bad way to start your professional life. But for Erin Abernathy, this wasn’t just an early, memorable career experience, it’s also a fitting metaphor. Throughout her journey she has moved fast, testing and learning along the way.