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Unity Software (NYSE:U) to bolster its ad and game platforms.
Unity will add support for the Snap Kit SDK (software development kit) to its game engine which powers over half of the world s mobile, PC, and console games to its Asset Store. The inclusion will enable its developers to add Snapchat logins to their games, advertise them, and promote them via screenshots, stickers, and AR lenses. Snap’s Audience Network, which lets advertisers purchase ads on third-party apps and websites, will provide access to the Unity Ads platform, which also inserts ads into games and apps.
Additional support for Snapchat s Bitmojis, which allow users to play as virtual avatars, will be deployed next year. Snap’s services will be linked to Unity’s VSP (verified solutions partners) platform for third-party apps and services, where developers will be encouraged to produce content for Snapchat. Let s dig deeper and see how this deal could benefit both companies.
Ex-ABC boss Michelle Guthrie to chair games developer Mighty Kingdom
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Mighty Kingdom has completed a $4 million pre-IPO fund raising which chief operating officer Tony Lawrence said was heavily over-subscribed.
Former ABC managing director Michelle Guthrie will chair games developer Mighty Kingdom.
Dominic Lorrimer
Mr Lawrence said growth rates had risen during the pandemic as more people stayed at home and played a variety of games.
The company works on games for mobile phones, PC platforms and the popular console market where Microsoft Xbox, Sony PlayStation and Nintendo Switch are fierce rivals. We ve seen very healthy growth in multi-player games in particular, Mr Lawrence said.