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Ritviz Leans on Spotify Plays in Pandemic

Ritviz, creator of ‘Hindustani dance music,’ almost matched touring income with streaming last year. MUMBAI In India, a country where the average payout rate for an audio stream is 10 paise ($0.0014) about half what Spotify pays artists in the U.S. most independent musicians struggle to make rent from their plays on the nine main streaming platforms. An exception is Ritviz Srivastava, a 24-year-old composer, producer and singer, and the creator of a sub-genre of Hindi electro-pop he calls “Hindustani dance music.” In 2020, Ritviz, who is known artistically by his first name, made almost as much money from streaming as he did from touring in 2019 a notable feat considering he’s one of the busiest live acts in India, playing nearly 70 concerts a year.

Cadbury Perk and Alia Bhatt return to the brand s light proposition in new spot…

Cadbury Perk and Alia Bhatt return to the brand s ‘light’ proposition in new spot… Share Via: … It marks the Bollywood actress’ first ad as a brand ambassador for the chocolate wafer brand that made its India debut 25 years ago in 1996. Cadbury Perk’s new spot is nothing but light. From the set to the artistes’ attire to the theme of the ad, it’s nothing but what the wafer infused with Cadbury chocolate has stood for – lightness. Just over a minute long with RITVIZ’s ‘Udd Gaye’ playing in the backdrop, this spot marks Bollywood actress Alia Bhatt’s debut as Cadbury Perk’s new brand ambassador.

Alia Bhatt Stars In The Lightest Movie Of The Year & Hum Toh Udd Gaye

Alia Bhatt Stars In The Lightest Movie Of The Year & Hum Toh Udd Gaye
indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.

Alia Bhatt s New Mantra in Life Is To Take It Light With Perk

Alia Bhatt s New Mantra in Life Is To Take It Light With Perk
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Here s How This New Film With Alia Bhatt Is Making Us Crave A Childhood Favourite

Here s How This New Film With Alia Bhatt Is Making Us Crave A Childhood Favourite
indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.

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