Our Values
We bear witness to the accelerating decline of nature and our climate, with serious consequences for life on Earth, including our own.
People are part of nature and our fate is intertwined. WWF’s mission is to build a future in which people and nature thrive. As a science-based, nonpartisan, civil society organization, we work to conserve and restore biodiversity, the web that supports all life on Earth; to reduce humanity’s environmental footprint; and to ensure the sustainable use of natural resources to support current and future generations.
We celebrate and respect diversity in nature and among the people, partners and communities with whom we work. Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values: