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Beyond digital economy and oil decline
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THE STANDARD By
Ken Gichinga |
March 1st 2021 at 00:00:00 GMT +0300
There was a time most business leaders would formulate their business projections based on a single economic report, which could easily be downloaded from the Internet.
The world has since changed, and it has become commonplace to find a remarkable disconnect between the economic performance captured by the official statistics and the business performance recorded by actual transactions.
Often this can breed confusion and tension within the ranks of an organisation, greatly weakening team spirit and morale of employees who, despite working extremely hard, are unable to meet the set business targets.