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Posted on May 11, 2021 Photo by Lena Britt   Buellton, Calif  Alma Rosa Winery, a producer of premium wines from Santa Barbara County s Sta. Rita Hills, has hired Martha Sheldon as Central Coast Regional Manager. Martha will manage direct sales in Santa Barbara County. Sheldon comes to Alma Rosa following nearly six years with Southern Glazer’s Wine & Spirits, most recently serving as a fine wine specialist and sales consultant for the Santa Barbara market. Prior to entering the wine industry, Martha honed her customer service skills throughout a 17-year career with Nordstrom. “We are incredibly excited to welcome Martha to the Alma Rosa team,” says General Manager Debra Eagle. “The Central Coast is Alma Rosa’s home base and will always remain one of our top priority markets. Martha’s proven sales experience, relationships and intimate knowledge of this region will be a tremendous asset to Alma Rosa.”

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