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The Marketing Society @ 50: The Last Two Decades of Change December 18, 2020 Concluding our weekly series of video insights as part of The Marketing Society’s 50th Anniversary, we look at the last two decades and the events that shaped them with interviews with Valerie Robinson, Sinead Mooney and, finally Deirdre Wafer, Chair of The Marketing Society. Valerie Robinson   As Director of Communications and Education with the Office of Tobacco Control from 2000-2005, Valerie was responsible for leading the policy and strategy to create a supportive environment for the introduction of the ‘smoking ban’ in Ireland. As the first country to introduce a comprehensive ban, Ireland was recognised as a global leader attracting international attention and subsequently many countries followed suit. Today, Valerie is a Senior Policy Analyst with the Department of Finance and previously served as the Department’s Corporate Communications Manager.

Sinead mooneyValerie robinsonDepartment corporate communications managerMarketing societyLansdowne market researchCollege of marketingMarketing instituteRedc researchOffice of tobaccoSmurfit business schoolDeirdre waferTobacco controlSenior policy analystCorporate communicationsLansdowne marketVice chair