Instagram Announces New Black-Owned Label For Business Pages
07/01/21 AT 7:04 PM
Instagram announced a new feature for profiles and Instagram shop owners that will answer a question of many, ‘Is that Black-owned?’
Now, Black-owned businesses can directly add a ‘Black-owned label into their title and bio.
Instagram found that there were over 1.3 million Instagram posts in support of “Black-owned” or “Black-led” businesses and that black-owned Instagram business pages and shops saw an increase of over 50% last year. They have become a symbol of trust.
New Feature Spotlight ✨
Instagram launched a feature in the US to allow Black owned businesses self-designate, making it easier for consumers to support Black and minority owned businesses.