Those challenges were clear when PepsiCo bought the brand.
At the time of the sale, Rockstar s share of the energy-drink market stood at about 8%, down from 18% in 2006, according to analysts at Jefferies. Rivals Monster Energy and Bang, which walked away from a distribution agreement with Pepsi last year, gained the most market share during that period, the analysts wrote. The entire energy drink industry is worth over $14 billion, according to Mintel.
Rockstar s new campaign focuses on what Torres calls the hustle mentality, a theme that she said applies to consumers pursuing a passion as well as people going through hard times.
Valorar la información lleva a proteger datos personales
expresszacatecas.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from expresszacatecas.com Daily Mail and Mail on Sunday newspapers.
Secretaría de Economía debe informar de contratación de asesoría
expresszacatecas.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from expresszacatecas.com Daily Mail and Mail on Sunday newspapers.
Autonomía, para defender derecho a la información: IZAI
expresszacatecas.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from expresszacatecas.com Daily Mail and Mail on Sunday newspapers.
El derecho a la información debe defenderse: IZAI
ntrzacatecas.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ntrzacatecas.com Daily Mail and Mail on Sunday newspapers.