Advertising agency Zulu Alpha Kilo on bucking tradition and championing bravery
Canadian Business
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In 2007, Zak Mroueh was ranked as the number one creative director in the country and was a partner at Canada’s top advertising agency. But like every budding entrepreneur, he envisioned a better agency model. And so, he walked away from his equity and the industry’s most coveted creative job to start Zulu Alpha Kilo (“ZAK” in the NATO phonetic alphabet).
“I wanted to build a company and culture where innovation would be baked into our DNA. We wouldn’t be in the advertising, design or digital business. Zulu was going to be in the bravery business,” says Mroueh, commending all his early courageous clients for putting their trust in a scrappy startup.