Zomato's IPO playbook
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This is Samidha. After its hugely successful IPO last week,
Zomatomade a bumper debut on Dalal Street on Friday (July 23). The stock closed at Rs 125.85 on the Bombay Stock Exchange, 65.59% higher than the issue price.
I delved into the various factors—from meticulous planning to perfect timing—that made Zomato’s journey to the public markets a hit.
On Sept. 12, 2020, Deepinder Goyal, Zomato’s founder and CEO, wrote an email to employees, which seemed more like an update on their fundraise.
But somewhere in the middle of that email, he said the food-delivery and restaurant-discovery platform was on course to tap the public markets by mid-2021. For the first time he had given a specific timeline for the IPO.