Zia Bike & Board Shop grand perfect example of updated New Mexico True campaign

Zia Bike & Board Shop grand perfect example of updated New Mexico True campaign
Matthew Asher, Carlsbad Current-Argus
© Courtesy photo
The inventory at Zia Bike & Board Shop includes clothes, safety gear, parts and of course plenty of bikes and both skate boards for land and paddle boards for water.
Robbie Franco wanted to share his joy of riding bicycles with Carlsbad through his new business, the Zia Bike & Board Shop.
Franco said he began riding bikes as a child, but became a serious rider about three years ago when he picked it up as a form of exercise.
"I grew up riding bikes. Now it's more trail riding or going to the Beach or going to the hills," Franco said.

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