The deal would enhance the restaurant companies order and delivery management capabilities
Yum Brands Inc. has agreed to acquire technology company Dragontail Systems Limited for 93.5 million Australian dollars (around $72.6 million), with plans to scale Dragontail’s artificial intelligence kitchen order management and delivery technology globally, the two companies said Wednesday.
Dragontail, based in Perth, Australia, said its technology integrates the process of getting food to customers from the time orders arrive in the kitchen to when drivers are dispatched, with the added abilities of integrating with third-party delivery companies and allowing customers to track their orders.
“With Dragontail, we expect to tap into the power of [artificial intelligence] to accelerate and further enhance our delivery technology capabilities, especially at Pizza Hut, and optimize the end-to-end food preparation process,” Yum Brands chief financial officer Chris Turner said in a press release announcing the proposed acquisition.