Semide Coco
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SemideCoco is a Toronto-based YouTube creator who makes ASMR videos and has over 150,000 subscribers.
ASMR has become a popular content category over the last few years, and content creators are making careers out of it.
But in order to start making high-quality ASMR, creators often invest hundreds of dollars in equipment like microphones, lighting, and cameras.
Business Insider spoke with Semide about what it takes to start an ASMR channel and what equipment she uses.
Purchasing high-quality equipment like cameras and lighting is part of many YouTube creators' budgets. But for ASMR creators, that equipment is particularly important for the highly sensory content they create.