Your Next Car Will Probably Be an Electric Pickup Truck
Bloomberg
12/10/2020
(Bloomberg) -- A suggestion for auto advertisers: Nix the hard hats.
Tone down the falling lumber, avalanches of boulders and slow-motion suspension sag as a super-sized truck bed swallows all that dreck.
Cowboy cosplay never gets old and certainly sells some trucks, but we just don’t work that tough—at least not the majority of the 2.5 million Americans who bought a pickup truck last year. The rig has largely taken the place of the minivan, the sedan and pretty much everything in between. It’s even hauling off a hunk of the SUV market.