Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
George Nguyen on May 24, 2021 at 7:00 am
Businesses on Yelp can now use the LGBTQ-owned attribute to distinguish themselves to potential customers, the company announced Monday. In addition, businesses that self-identify as either LGBTQ-owned or “Open to All” will be highlighted with a rainbow-colored map pin on Yelp during Pride Month (the month of June).
The LGBTQ-owned attribute and Pride Month map pin. Image: Yelp.
The LGBTQ-owned attribute. The new LGBTQ-owned business attribute is available now for businesses that wish to self-identify as such. The attribute appears in the “more info” section of a business profile within Yelp’s mobile app or in the “amenities and more” section of a business page on the Yelp website.