New Delhi: The popular saying goes, “Too many cooks spoil the broth” and it may well be true when it comes to overtures and advice from various quarters, sometimes well meaning, mostly unsolicited, in case of an infant’s diet and nutrition. From how to feed baby, what to feed, when to feed, dos and don’ts the list is endless. Complicating matters are the traditional beliefs and prevalent myths passed down generations that have managed to survive the test of time. This World Breastfeeding Week (WBW) that aims to protect breastfeeding, we fact check some of the beliefs and age-old practices, as some of these tend to hamper a child’s optimal growth and development, especially in the critical window from birth to two years of age. WBW 2021 will focus on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide. Hence, it becomes crucial to let go of the misconceptions.