Woolworths to launch online marketplace
Woolworths has taken an equity stake in tech start-up Marketplacer and will launch its own online marketplace later this year.
Business
by ELI GREENBLAT
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Woolworths has taken an equity stake in tech start-up Marketplacer and will launch its own online marketplace later this year.
The new marketplace will initially sell general merchandise typically offered by its Big W chain, followed by a broader offer that includes food and groceries.
Woolworths is the latest retailer to jump on the online marketplace bandwagon, with some of the country's biggest chains inlcuding Myer, Bunnings and surfwear brand SurfStitch diving into the retail platform to attract more shoppers to their sites.