By
Ry Crozier
on Apr 22, 2021 11:37PM
Built on the platform of a Melbourne-based startup.
Woolworths is shaping to launch a ‘marketplace’ on its main website that will be underpinned by platform-as-a-service technology from Melbourne startup Marketplacer.
The retailer said late Thursday that its venture capital arm W23 had invested a “multi-million dollar” sum into the startup, and would also use the technology itself.
Marketplacer’s technology enables retailers to augment their existing e-commerce presence, for example, by allowing dropshipping.
Dropshipping is a fulfilment model whereby Woolworths would not hold stock of a product but would rely on a third-party to ship the product directly to a customer.