Woolley Marketing: Mad Men or Math Men?
Woolley Marketing: Mad Men or Math Men?
In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley suggests a rethink is due for technology's role in advertising.
July 22, 2021 9:20
by DARREN WOOLLEY
The conversation on art versus science is like being back in the secondary school playground – before COVID lockdowns – with the jocks, the geeks and the emos. But the advertising playground has its own groups. Traditionally the domain of the creative, increasingly it has been invaded by the geek and nerd. And while some see technology and creativity complementing each other, there is still a prevailing view that never the twain shall meet.