[Photo: SeventyFour/iStock]
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If you work on enough political campaigns, like I have, you eventually learn the playbook by heart. You learn what separates successful candidates from unsuccessful candidates and what makes winning and losing campaigns different. You figure out which voters you need for a victory and how best to reach them.
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And while there are differences from district to district, state to state, race to race, and election year to election year, there are certain campaign lessons that apply across the board. I believe strongly in those lessons. But I also want to make sure you understand that one of the most important parts of knowing the lessons and unwritten rules is figuring out when you can and should break them.