TRENTON — Pricing of popular products and services could change significantly in New Jersey if legislation targeting the so-called "pink tax" becomes law.
A measure approved unanimously by the full state Senate in late June, which prohibits "gender-based price discrimination," would ban businesses in New Jersey from charging different prices for similar products, such as razors, based on the gender of individuals for whom the products are marketed. And establishments would be banned from basing prices on gender for services that they offer, such as haircuts or tailoring.
“By a woman’s 50th birthday, she will have spent an average of $69,132 more for the same goods and services than her male counterpart, solely as the result of her gender," said Sen. Nia Gill, D-Essex.