Dive Brief:
As L Brands again looks to potentially sell Victoria's Secret, the banner could fetch a higher sale price than in last year's failed deal with Sycamore Partners.
The lingerie chain's parent, L Brands, has been back in talks with prospective buyers and is now eyeing a valuation of $2 billion to $3 billion for Victoria's Secret, Bloomberg reported Thursday.
"As a result of the substantial improvement in performance at Victoria's Secret, various sellside analysts have valued the Victoria's Secret business at as much as $5 billion," CFO Stuart Burgdoerfer said in a statement emailed to Retail Dive and other media. "The Board and our management team continue to evaluate both a potential spin-off of the Victoria's Secret business into a separate public company and a sale of the business."