It’s known as the Upstate Eats Trail, and highlights numerous famous locations and menu items.
Credit Visit Buffalo Niagara
The project was about a year in the making. Tourism bureaus in Buffalo, Rochester, Syracuse and Binghamton will work together to market and promote it to the traveling public and national food and travel media outlets. They took note of the increase in vacation travel by car during the COVID pandemic and are targeting that public.
“There is a real new excitement around rediscovering attraction within one's own community. That's what our data tells us and going to closer destinations that can be reached by car,” said Ross Levi, vice president and executive director of tourism for I Love New York. “It looks like the great American road trip is back. And thankfully it goes directly through New York State.”