Windowless Taco Bells That Cater Only To Cars Are The Future
Mar 08, 2021 at 7:19pm ET
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No contact. No dine-in. Just tacos straight to your car.
There's absolutely no doubt that fast-food restaurants have risen to the COVID-19 challenge. According to IBISWorld, the fast-food sector earned $240 billion in 2020. That was lower than previous years, but it's not the same hit that traditional restaurants took. Taco Bell actually held steady in 2020 despite COVID-19 restrictions, which leads us to this rather interesting take on a no-contact future for fast food.
The weird-looking Taco Bell you see at the top of this article is an idea from Border Foods, one of the largest Taco Bell franchises in the US. In short, the company wants to build the ultimate drive-thru that handles multiple cars at once while completely foregoing a dine-in experience. If this looks like the drive-up lanes at your local bank, you're not alone in that assessment. However, instead of depositing checks or getting cash, you'd get Crunchwraps, Cheesy Gorditas, or just good-old tacos. To some, such things are more valuable than gold.