Messenger
NEW YORK, March 8, (AP): Paramount+ debuted last week as the latest – and last – streaming option from a major media company, this time from ViacomCBS. It’s betting that consumers are willing to add yet another paid streaming service in an increasingly crowded field.
Its backers hope a smorgasbord of offerings – live sports and news, reboots of properties like “Frasier” and “Rugrats,” original shows like “Star Trek: Discovery” and the ViacomCBS library – will entice viewers. But its relatively late entrance to a competitive landscape and a $4 price increase compared to its predecessor, CBS All Access, could make it a challenging sell.