SHARE
Strip social media back to its bare bones and you find that it has two purposes.
The first is to help us communicate. Thanks to Facebook, Instagram, Twitter, LinkedIn and others, we’ve never been so connected. We sign up to stay in touch with friends, find like-minded people and feel part of a thriving digital society.
The second, sitting under the radar, is to find out how we’re feeling. The ability of social media platforms to guess our attitudes towards a given stimulus is what gives them power and value. Over time, they get better at presenting us with things we find interesting, satisfying and alluring.