Will Asia Regain its Velocity Following The Pandemic?
Kent Wertime, Ogilvy co-CEO for Asia, offers his take on current trends and those to come as Asia sets its sights on the other side of the pandemic.
Image: Nicolas Postiglioni via Pexels
Prior to the COVID-19 pandemic, a number of inter-related economic and societal drivers were improving life for a billion emerging middle-class consumers. At Ogilvy, we termed this velocity — the accelerating pace at which economic improvement, coupled with technology and urbanization, transforms middle-class social values, sentiment, and consumer attitudes.
Ultimately, this velocity has reshaped daily life for scores of people in “emerging” markets in South and South-East Asia, such as India, Pakistan, Bangladesh, Vietnam, Indonesia, and the Philippines.