Wildlife Reserves Singapore calls for media pitch
Details
25 February 2021
The Wildlife Reserves Singapore (WRS) is on the lookout for a media agency. According to a document seen by
MARKETING-INTERACTIVE, the appointed media agency will be tasked with media planning and buying duties for its four parks: Singapore Zoo, River Safari, Night Safari and Jurong Bird Park. The length of appointment is two years, with the option to renew for another two.
MARKETING-INTERACTIVE has reached out to WRS for additional information.
The incumbent on the account is Havas Media, which WRS last appointed as its media agency in 2017. The appointment was also for two years, and covered all attractions: Jurong Bird Park, Night Safari, River Safari and the Singapore Zoo. Meanwhile last year, WRS picked KRDS as its its digital creative and social content agency. That was the agency's fourth reappointment, having begun the partnership in January 2017.