Scientifically trained psychologists and social scientists have long been skeptical of clinical psychotherapy techniques because they are so dependent on anecdotes instead of data. In response, clinicians with scientific training have developed data-based techniques, like Cognitive Behavior Therapy. But these new techniques have not trickled down to pop psychologists like Laura Schlessinger (Dr. Laura) and Phil McGraw (Dr. Phil), along with self-help gurus like Tony Robbins. This article critiques these pop psych nostrums.