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Jim and Adam Purcell took ownership of four Re/Max Realty 100 offices in Southeastern Wisconsin. (Courtesy of Re/Max Realty 100)
BROOKFIELD, WI—A Milwaukee County father and son are using their experience in real estate to lead more than 150 agents at Re/Max Realty 100.
Jim Purell and his son, Adam Purcell, took ownership of four Re/Max Realty 100 offices in Southeastern Wisconsin in Greenfield, Brookfield, Hales Corners and Menomonee Falls.
Re/Max Realty 100 has been around for more than 40 years in the Southeastern Wisconsin area. "It's an institution in the area for real estate," Adam Purcell said.
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Adam Purcell joined the company after his father recruited him. Before becoming an agent, he worked as a financial advisor at Northwestern Mutual. "It is a similar business model to being a realtor," he told Patch. "You are working with clients with financial service products versus homes and investment properties."