Whyte Bikes has partnered with specialist investment firm Cairngorm Capital Partners LLP.
This partnership will allow the British bicycle manufacturer to develop its product portfolio, including broadening its range of e-bikes. It gains brand management expertise and international sales experience via Cairngorm Capital, to develop its brand presence in existing markets and to facilitate new market entry.
Whyte has also appointed David Hill as non-executive chairman, allowing Guy Farrant to focus on trendspotting and driving Whyte’s strategic vision. Hill has experience of working with consumer-facing brands in the leisure, health and wellness sectors, and brings expertise in international expansion.