Why wineries are teaming up with cruise lines

Wine brands are having to find new ways to reach audiences in a fragmented media landscape, including on cruise ships. Kathleen Willcox finds out more. 

Related Keywords

United States ,Norway ,Norwegian ,American ,Remi Cohen ,Nick Palumbo ,Holland America ,Anne Tuchman ,Kathleen Willcox ,Santa Barbara ,Zhivko Georgiev ,Napa Domaine Carneros ,Gina Toussaint ,Michael Mondavi ,Disney ,Palumbo Family Vineyards ,Kellogg School Of Management ,Instagram ,Northwestern University ,Royal Caribbean ,Kellogg School ,Spherical Insights ,Amawaterways River Cruises ,Avalon Waterways ,River Cruises ,Oceania Cruises ,Kristin Karst ,North American ,Completely New ,Toussaint Cellars Winery ,Toussaint Cellars ,Domaine Carneros ,Michael Mondavi Family Estate ,Fine Wine Partners ,Michael Mondavi Family ,Norwegian Escape ,Slainte Wines ,