Why the Hottest Watches in the World Sell Out Before You Even See Them
GQ
2 hrs ago
Cam Wolf
The champagne materializes right on time, a bottle of Billecart-Salmon Brut, and the gentleman ferrying it even compliments your lovely home. The video call with fellow collectors is waiting, and the CEO of your favorite watch brand pops up on the screen, too. He's cleared his busy schedule to sip some bubbly with you and present a collection of watches no one has even seen yet. Having seen the watches, you’ll be able to reserve the chance to publish the ones you like.