Why 'greige' is the new It hair colour
Going greige is all the rage
24 April 2021 • 6:00am
Andie MacDowell and her daughter Rainey Qualley in Coach's new campaign
Credit: Courtesy of Coach
I got the sense those who were opposed felt I was letting the side down. That’s not how I see it (Andie McDowell’s grey and out and she’s just landed a Coach campaign) and, to be clear, I’m not recommending a one approach suits all. But grey is hugely emotive, as I’ve discovered.
To be fair, I’m currently grey meets beige-blonde. Sally Northwood, my colourist at George Northwood, banished the brassiness that four months of cancelled appointments produced, and used bleach and balayage to brighten a few pieces around the grey so it blended more subtly with the rest. She finished with a creamy/platinum gloss to remove yellow tones and soften the highlights. See you in eight weeks, she said. After years of having to go every four to five weeks, that felt liberating.