Why Flight Centre's revival faces turbulence
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Anyone dreaming of a holiday last week might have clicked on Flight Centre's website, where the home page shows a couple donning sunglasses and smiling as they embark on a cruise.
“Wake up and seas the day,” goes the advertising spiel. But the very next image on the home page is a sombre “Latest travel updates” link, alerting people to news about lockdowns or other pandemic fallout.
Flight Centre shares rallied hard in November, then started to lose some puff.
Robert Rough
The dual messages illustrate the headwinds and tailwinds buffeting Flight Centre's share price. The Brisbane-based company, whose brands include business-focused Corporate Traveller and US-focused Liberty Travel, is in a sector heavily smashed by COVID-19.