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Sydney GP Dr Brad McKay is a regular on commercial television and on the ABC, often giving advice to counter what he calls 'fake medicine'.
In an age where health scams, misinformation and hoaxes spread dangerously fast on social media, Brad warns against taking health advice from people unqualified to give it.
He's especially concerned about the rise of 'wellness influencers' who make a living from endorsements and have millions of followers on Instagram and other platforms.
In 2020 Brad learned his name and face were being used (without his permission) to sell Keto diet pills online, adding fuel to his campaign against such scams.