Why did Tata Salt revive its '80s jingle for the 2024 IPL campaign?

Nostalgia is powerful, but is it when most viewers have never heard the jingle?

Related Keywords

Tata Namak ,Anurag Agnihotri ,Desh Ka Namak ,Tata Salt Iron Health ,Tata Salt Immuno ,Tata Salt Lite ,Tata Salt Superlite ,Tata Rock Salt ,Tata Black Salt ,Tata Salt Crystal ,Tata Salt Vitamin ,Tata Salt Iron ,Tata Consumer Products ,Tata Salt ,