The Movement for Black Lives has come for your racist food brands.
In the wake of the murder of George Floyd, perhaps one of the most-overdue and yet least-expected changes in American culture finally began: the replacement of racist, stereotypical “spokescharacters” on packaged foods, including Uncle Ben, Aunt Jemima, and Mia—the Native American “butter maiden” from Land O’Lakes.
While Land O’Lakes announced that it would remove Mia from its packaging the month before Floyd’s murder set off a global uprising, in the days and weeks afterward, other brands followed suit. In June, Quaker Oats, the PepsiCo subsidiary that owns the Aunt Jemima brand, announced its intention to rename and rebrand its products. It also acknowledged that the character was based on a racial stereotype. Scholars have said that it represents the Black mammy.