Why Bath is banking on a Bridgerton tourism boom
Bath is poised to take advantage of ‘the Bridgerton effect’. Will the Government let the crowds come?
18 February 2021 • 12:38pm
Bath's Royal Crescent featured prominently in Netflix's Bridgerton. Can the city capitalise on its international showcase?
Credit: Netflix
Long before TV viewers worldwide became ardent fans of Netflix’s raunchy period drama - in fact, before most of us had even heard of it - Kathryn Davis, CEO of Visit Bath, was predicting a major Bridgerton bump. Although she wasn’t sure what the series would look like, or how much the city would appear, she was hopeful that the 2019 film shoot would showcase Bath well, “and we knew [producer] Shondaland’s track record.”