July 5, 2021
Among all the announcements made at Reliance Industries’ annual shareholder meeting on June 24, one that piqued Indian netizen’s interest was about the launch of the Jio Institute. As Nita Ambani announced that the multi-discipline university would start its first session in 2021, Indians flocked to Google to find more details about the institute.
“Jio Institute website” had breakout interest on Google in India for at least two days after the announcement. However, the portal was nearly impossible to find.
The top search result with the domain name Jio-institute.co.in is a bare-bones WordPress page that’s not even run by Reliance Foundation, which is building the 800-acre university on the outskirts of Mumbai. And despite being an unofficial page of the institute, it’s still the one that has more information than the real formal website, which is obscurely named jievents.com. This official website doesn’t even show up on the first page of Google search results.