Why Streamers Prefer a Hit TV Series to a Hit Movie
by Diane Haithman |
January 14, 2021 @ 6:00 AM
“It’s the amount of time that eyeballs are on a movie vs. a television series,” entertainment attorney Vanessa Roman says
Netflix this week announced a new star-studded slate of feature filns for 2021, including at least 70 titles as part of its plan to draw in subscribers with at least one movie every week. While this bold move suggests a strategic decision to lure and keep subscribers, some entertainment industry watchers suggest that a hit TV series — more so than a movie — may bring a streaming service more bang for its buck.