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Kick starting its Team GB sponsorship, Whole Earth has launched a multi-channel campaign, supported by enhanced social media spend.
The campaign includes YouTube animations that feature Whole Earth peanut butter jars competing in various Olympic sports. The ads will guide the viewer to the homepage, where they can engage with Team GB content.
Whole Earth is also encouraging friendly competition, tasking webpage visitors to play a game to decide whether they are ‘Team Crunchy’ or ‘Team Smooth’ in peanut butter preference.