A tree fell in the Pentagon forest and, judging by the response, no one was around to hear it. The Chairman of the Joint Chiefs signed the Joint Concept for Competing (JCC) in February and it was published without any formal announcement. Its release was noted in Small Wars Journal; only a few news outlets and analysts offered commentary. The muted response is surprising, because it is a serious and thoughtful document that aims to revolutionize the United States’ approach to employing military power in strategic competition—it is a big tree, indeed.