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09 February 2021
It isn't everyday that you see folks hanging upside down in the middle of Orchard Road. Taking a page out of the "trick-eye" museum for sharable moments, Scotch whisky maker Auchentoshan, a brand under Beam Suntory, has launched a campaign to raise its brand awareness and reach out to the new generation of whisky drinkers in Singapore. Done in collaboration with its creative agency Bread Butter Bacon, the campaign by Auchentoshan is banking on assets that are "made to be shared" to educate consumers around its brand identity.
The campaign is currently running on YouTube pre-rolls, bus stop posters, billboards, a trick-eye installation at Cathay Cineleisure, and an activation along the Orchard Ion-Wisma Atria walkway. It is said to target young and trailblazing executives, who are not afraid to challenge the norm.