Where will costly promotion e-commerce campaigns lead?
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11/04/2021
09:01
GMT+7
Online sale apps are spending big money on promotion campaigns to retain consumers, but the money seems to have been spent in vain.
In order to buy a body care lotion bottle at a preferential price from a sale promotion program, Tran Thanh Truc in Ba Dinh district, Hanoi, installed a shopping app. Buying the product via this app, she enjoyed a discount of VND50,000 and did not have to pay a delivery fee under the new membership program.