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From Nov. 1 to Dec. 24, roughly 50 turkey experts with headsets and computers operate the Butterball Turkey Talk-Line call center in Chicagoland. They take more than 100,000 calls each season, covering everything from properly thawing a turkey (not in the jacuzzi!) to what to do when your power goes out (head to the grill). Originally conceived as a PR stunt, the Butterball Turkey Talk-Line has now been around for more than four decades. It's become famous enough it warranted a long diversion on “The West Wing.” Barbara Robinson herself has been at the job for 16 years, and says it takes a special kind of person to guide addled consumers through these often-stressful holiday celebrations.

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